IMPORTANCE AND INFLUENCE OF FORM LANGUAGE IN DESIGN

Abstract

During history all product design has been based on function without any thought on 
aesthetics. The radial nature of a wheel is the result of a desired function. The form of an 
object needs to be its language. In order to perceive the product and its function at first glance, 
the real success is when the object expresses itself easily leading to an enhanced 
communication between the user and the product. Another aspect of the product that carries 
the utmost importance oriented on communication is the material as well as color allowing the 
product to express itself and convey message in order to trigger an emotion.
As implied in 'form follows function', the ergonomic form of cutlery or a glass filled with
liquids all have a similar approach design wise. The language of the object can't be stated only 
by form, material and color as they also have a strong influence on the final object and its 
perception. An object in contact with heat of fire can't be produced from plastic or wood. 
From the prespective of product language, a white milk container, brown chocolate sauce, 
colors of mustard and mayonaise all imply the importance of color of products. This study 
focuses on the importance of form language of products and objects centered on providing 
elaborated descriptions regarding the terms presented.