AD-HOC AS A TIMELESS AVANT-GARDE IN PRODUCT DESIGN AND A SURVEY ON CONTEMPORARY DESIGN CRITERIAS

Abstract

In these years when we are nearing the quarter of 2000, where global competition is increasing day by day customer expectations and demands are accelerated in parallel with the speed of the competition. It can be seen both as a reason and as a result of this acceleration caused by design strategies.  In this study, the design priorities of the designers involved in the design of ad-hoc design were investigated, 36 participants from Istanbul were asked to question about design priorities. With the use of survey primary data were obtained from the answers and analyzed using SPSS 23.0 one-way anova was used for the analysis.  With results this research analyses existing ad-hoc design strategies in design process and selection of design priorities in the adhoc design process. According to the resulting results, the criteria that the designers gave importance to during the ad-hoc design process were found to be fashion and creativeness.