INFLUENCE OF STRATEGIC MANAGEMENT PRACTICES ON THE ORGANIZATION PERFORMANCE OF MABATI ROLLING MILLS IN KENYA

Authors

  • Paul Otieno Oduk Author
  • Dr Mary Mulonzi Author

Keywords:

Strategic Controls and Strategic Positioning

Abstract

Strategic management has emerged as the most significant and widely used management 
approach and is seen as moving management away from a concern with the organizations` 
internal dynamics to an involvement with its strategic alignment in the external environment. 
The objective of the study is to determine the influence of strategic management practices on the 
performance of Mabati Rollings Manufacturing firm in Kenya. The specific objectives of the 
study were: to determine the effect of strategic controls on performance of MRM firm in Kenya, 
to establish the effect of strategic innovation on performance of MRM firm in Kenya, to 
determine the effect of strategic direction on performance of MRM firm in Kenya and influence 
of strategic positioning on performance of MRM firm in Kenya. The study employed theory of 
management by objective, strategic leadership theory and resource based view as theories for the 
study. The descriptive research design was used in the formulation of knowledge on the 
influence of strategic management on the performance of MRM firm in Kenya and provided 
solutions to areas that needed improvement. Data analysis and interpretation was done 
quantitatively based on descriptive statistics such as measures of mean and measures of 
dispersion as well as inferential statistics mainly analysis of variance, multi-linear regression and 
bivariate Pearson correlation. Data processing and analysis was finally done by use of the SPSS 
software version 24.According to the findings, there was a strong positive correlation between 
the independent variables; strategic controls, strategic innovation, strategic direction and 
strategic positioning; performance of Mabati Rollings Manufacturing firm in Kenya.The study 
found out that the leadership builds managerial support. It is therefore recommended that leaders 
in manufacturing firms need to motivate, support, and communicate, innovate the organization in 
building up shared behavior, vision, mission, norms and values formation among the employees 
for strategy management practices. The study revealed that among the four variables discussed, 
strategic positioning had the highest performance. Therefore, its role to produce fundamental 
decisions and actions in shaping and guiding the organization towards achieving its objectives 
very important and should be given more attention

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Published

2020-05-21

How to Cite

INFLUENCE OF STRATEGIC MANAGEMENT PRACTICES ON THE ORGANIZATION PERFORMANCE OF MABATI ROLLING MILLS IN KENYA. (2020). INTERNATIONAL JOURNAL OF ADVANCED RESEARCH AND REVIEW (IJARR), 5(5), 185-195. https://www.ijarr.org/index.php/ijarr/article/view/568

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