A STUDY ON THE ROLE OF DIGITAL TWIN TECHNOLOGY IN SHAPING CONSUMER LIFESTYLES THROUGH GROCERY-BASED APPLICATIONS

Abstract

This paper, "A Role of Digital Twin Technology in Shaping Consumer Lifestyles through 
Grocery-Based Applications," explores how Digital Twin (DT) technology uses real-time data, 
simulation, and personalization to shape consumer lifestyles. Responses of 253 respondents in 
Coimbatore City were obtained to study awareness, adoption drivers, and lifestyle effects of DT
based grocery websites like Zepto, Blinkit, BigBasket, and Instamart. With the use of SPSS 
software, percentage analysis, Chi-square, ANOVA, Friedman Ranking Test, and t-test were used. 
The results indicate that DT-integrated grocery apps increase personalization, convenience, and 
sustainability, as well as smarter consumption behavior. The research provides valuable insights 
for consumers, retailers, and developers alike to enhance consumer trust and engagement through 
next-generation digital solutions