LEVERAGING THEPRIVATESECTOR GROWTHIN DEVELOPINGCOUNTRY FOR ENTREPRENEUAL DEVELOPMENT THROUGHRISING ONLINE MARKET TREND: A STUDY IN BANGLADESH

Abstract

This study aims to investigate the trend and impact of Chaldal.comon the competitive business
environment of Bangladesh. This study discloses how thisrising online grocery business is
growing and it’s strong impact on the business environment of a developing country. The
modern view of doing business involves with rapidly changing technologies, workforce
redesigning and diverse global business operation. Online and offline were once two very
separate worlds. But with the rise of e-commerce and in particular mobile e-commerce, the
distinction between online and offline is blurring rapidly.One of the internet’s early effects was
to foster a much greater proliferation of specialty retailers than ever earlier, vendors with a
unique point of view but not necessarily a need for a tremendous amount of floor space. One of
the biggest inclinations is to integrate strong national or international brands with stores or
restaurants with a strong local vibe or presence, so that consumers feel that they have the best of
everything available to them in one place. So Online shopping is a growing trend in all over the
world including developing country and perhaps in response to the private nature of online
shopping, the public experience of shopping and for its convenience nature has made it very
popular in developing countries. Herea questionnaire survey was conducted to identify the trend
and growing popularity of Chaldal.com in national economy and also how it is influencing the
current business environment.