CONSUMER BUYING BEHAVIOUR TOWARDS ELECTRIC CARS

Abstract

Electric vehicle are vehicles that are either partially or fully powered on electric power. Electric
vehicles have low running costs as they have fewer moving parts for maintaining and also very
environmentally friendly as they use little or no fossil fuels (petrol or diesel). The objectives of
paper to determine consumers perception and expectation towards electric cars in India cities.
The research was carried with survey approach and 422 samples of data collected in the month
of Jan-Mar, 2022 with Non-Probability Sampling Method. Further by statistical tools, Smart
PLS and SPSS it is found that the people have perception of set of drawbacks challenges in
quality and also impact of advertisement, which talks about benefits of EV.
The Drawbacks are time to charge battery, a smaller number of models, unavailability of
charging station and distance travel for one full charge. The Quality towards battery backup
charging duration, speed & pickup of vehicle. While the Benefits spoken are environment
friendly less maintenance and easy driving.