A STUDY ON THE USAGE OF MOBILE PAYMENT AND FINTECH APPS AMONG COLLEGE STUDENTS WITH SPECIAL REFERENCE TO COIMBATORE CITY

Abstract

The study focuses on the awareness and usage of FinTech applications among 
college students, with special attention to their impact on money management habits and the 
challenges faced during usage. As digital financial services are becoming an integral part of 
student life, this research evaluates how FinTech apps assist in budgeting, payments, and 
savings, while also highlighting difficulties such as app crashes, transaction failures, and lack 
of customer support. Data was collected from students in Coimbatore district and analysed 
using percentage method, chi-square, ANOVA, and descriptive statistics. The findings provide 
useful insights into students’ financial behaviour, the role of FinTech in shaping money 
management practices, and the barriers that need to be addressed for wider adoption.