THE INFLUENCE OF STAKEHOLDER’S COLLABROATION ON SUSTAINABLE CORPORATE SOCIAL RESPONSIBILITY ON MANUFACTURING COMPANIES AFFILIATED TO KENYA ASSOCIATION OF MANUFACTURERS IN MOMBASA COUNTY, KENYA

Abstract

The study was focused on examining the influence of stakeholder’s collaboration on sustainable
corporate responsibility on manufacturing companies affiliated to Kenya Association of
Manufacturers in Mombasa County, Kenya. On stakeholder’s collaboration practice the
correlation results showed that there was a strong positive correlation at 48.1% to sustainable
CSR in companies affiliated to Kenya Association of Manufacturers in Mombasa County in
Kenya. Regression results showed that the t value was -1.272 p = 0.211. The findings of this
study are consistent with the stakeholder theory, which postulates that a firm needs to take
cognizant of the various stakeholder interests. The customer is influenced by the firm’s ethical
and ecological practices, consumer information, and quality assurance. This study also supports
the social identity theory in that CSR improves customer loyalty by supporting consumer
interests. The study results showed that t vales were -1.272 which was below the threshold
required of 2.0. Therefore, null hypothesis that stakeholder’s collaboration practice has no
significant influence on sustainable Corporate Social Responsibility of manufacturing companies
affiliated to Kenya association of manufacturers in Mombasa County, Kenya was accepted.
Thus, from the findings it was concluded that stakeholder’s collaboration practice has no
significant influence on sustainable Corporate Social Responsibility of manufacturing companies
affiliated to Kenya association of manufacturers in Mombasa County, Kenya.The study
recommends that manufacturing companies should involve many stakeholders as possible to
undertake corporate social responsibilities that as self-sustaining and a going concern.