THE ROLE OF TRANSPARENT AND TECH-INTEGRATED REVERSE LOGISTICS IN BUILDING E-COMMERCE CONSUMER TRUST: CHALLENGES AND OPERATIONAL IMPLICATIONS
DOI:
https://doi.org/10.70914/Keywords:
E-commerce, Reverse Logistics, Technology-Enabled Systems, Tracking ToolsAbstract
The primary objective of this study is to investigate the critical role of technology enabled
systems—including tracking tools, dedicated return portals, and AI-based approval
mechanisms—in enhancing the operational efficiency of reverse logistics within the e-commerce
sector. Furthermore, the research aims to statistically determine the direct influence of this
enhanced reverse logistics efficiency on the overall consumer satisfaction with the online
shopping experience, utilizing a survey dataset collected from 269 active online shoppers in
Coimbatore, Tamil Nadu.
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2025-12-06
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How to Cite
THE ROLE OF TRANSPARENT AND TECH-INTEGRATED REVERSE LOGISTICS IN BUILDING E-COMMERCE CONSUMER TRUST: CHALLENGES AND OPERATIONAL IMPLICATIONS . (2025). INTERNATIONAL JOURNAL OF ADVANCED RESEARCH AND REVIEW (IJARR), 10(6), 231-247. https://doi.org/10.70914/
