TRENDS OF THE LOCAL FASHIONS IN BANGLADESH

Abstract

There is a close relationship in between clothes and humans since from the ancient age. Actually,
clothing reflects the culture and progress of a society and the personality of individuals and that
is why we see the diversity in the design of clothing among individuals. As the design of clothes
is important to consumers in terms of their taste and cultural orientation, fashion has appeared as
the driving force.
Trends in fashion reflect the acceptance of new design, usually related to clothing. New designs
are rarely new. Most often they are re-introduced of something from past. When a new clothing
designer introduces new fashion, it may be accepted or rejected by the buying public. Trend
occurs when a new design is accepted and sells in sufficient quantity in some test markets, and
then creates a demand from consumers across a broader market. A trend usually refers to a
certain style in fashion or entertainment. A trend simply reflects what seems to be going around
at any given time.
Fashion stated differently by different people in different countries. Fashion is a connecting part
of the global communication sector. It carries one country to though ever country has their own
style and cultural rhythm, they welcome fashion and culture of the other countries as well.
Fashion marketing investigates the relationship between fashion design and marketing including
the development, promotion, advertising and retailing aspects of the fashion industries.
Successful fashion marketers understand that recognizing consumer trends, strong branding, and
a desirable product image are all essential elements to building an effective and meaningful
campaign.
It is obvious that some cultural exchange will happen as we are the neighboring country of India.