1.
AMUL BRANDING AND MARKETING STRATEGY: AN ANALYSIS OF CUSTOMER SATISFACTION AND BRAND CONSISTENCY OF AMUL ACROSS URBAN AND RURAL MARKETS. IJARR [Internet]. 2025 Dec. 6 [cited 2026 Jun. 27];10(6):346-58. Available from: https://www.ijarr.org/index.php/ijarr/article/view/946