INFLUENCE OF EMOTIONAL BRANDING ON CONSUMER BRAND PERCEPTION IN EAST AFRICAN BREWERIES LIMITED, KENYA. INTERNATIONAL JOURNAL OF ADVANCED RESEARCH AND REVIEW (IJARR), [S. l.], v. 7, n. 5, p. 41–50, 2022. Disponível em: https://www.ijarr.org/index.php/ijarr/article/view/442.. Acesso em: 6 nov. 2026.