THE PHENOMENON OF MEMORABILITY IN THE NAME OF BRAND IDENTITY IN CURRENT SHOP WINDOW DESIGN: COMPARISON OVER TEXTILE BRANDS. INTERNATIONAL JOURNAL OF ADVANCED RESEARCH AND REVIEW (IJARR), [S. l.], v. 6, n. 6, p. 22–29, 2021. Disponível em: https://www.ijarr.org/index.php/ijarr/article/view/511.. Acesso em: 31 may. 2026.