INFLUENCE OF STRATEGIES ADOPTED BY SHOP BUSINESS ON COMPETITIVE PERFORMANCE IN NAKURU TOWN CBD . INTERNATIONAL JOURNAL OF ADVANCED RESEARCH AND REVIEW (IJARR), [S. l.], v. 3, n. 10, p. 44–55, 2018. Disponível em: https://www.ijarr.org/index.php/ijarr/article/view/543.. Acesso em: 3 jun. 2026.