A Study on Gen Z Consumer Preferences and the Challenges of Engagement in Meme Marketing . INTERNATIONAL JOURNAL OF ADVANCED RESEARCH AND REVIEW (IJARR), [S. l.], v. 10, n. 6, p. 408–414, 2025. DOI: 10.70914/. Disponível em: https://www.ijarr.org/index.php/ijarr/article/view/951.. Acesso em: 17 apr. 2026.