AMUL BRANDING AND MARKETING STRATEGY: AN ANALYSIS OF CUSTOMER SATISFACTION AND BRAND CONSISTENCY OF AMUL ACROSS URBAN AND RURAL MARKETS. INTERNATIONAL JOURNAL OF ADVANCED RESEARCH AND REVIEW (IJARR), [S. l.], v. 10, n. 6, p. 346–358, 2025. DOI: 10.70914/. Disponível em: https://www.ijarr.org/index.php/ijarr/article/view/946.. Acesso em: 27 jun. 2026.