SUSTAINABLE AND ETHICAL BUSINESS MODELS IN BEAUTY AND WELLNESS STARTUPS: AN ANALYTICAL STUDY IN COIMBATORE CITY. INTERNATIONAL JOURNAL OF ADVANCED RESEARCH AND REVIEW (IJARR), [S. l.], v. 10, n. 6, p. 270–279, 2025. DOI: 10.70914/. Disponível em: https://www.ijarr.org/index.php/ijarr/article/view/939.. Acesso em: 25 jun. 2026.