BALANCING TRADITION AND TECHNOLOGY IN INDIA’S RETAIL WORLD. INTERNATIONAL JOURNAL OF ADVANCED RESEARCH AND REVIEW (IJARR), [S. l.], v. 10, n. 6, p. 248–258, 2025. DOI: 10.70914/. Disponível em: https://www.ijarr.org/index.php/ijarr/article/view/937.. Acesso em: 16 apr. 2026.